About
the TV Spots
In
an effort to reach greater numbers of caregivers in our community
with empowering messages about what it means to be a caregiver
and how to obtain needed support for this challenging role
in life, WNED has produced four awareness TV spots for broadcast
on WNED-TV, ThinkBright-TV, and other media outlets.
•
You're a Caregiver (:45)
•
Rosalynn Carter (:30)
•
Testimonials (:48)
•
Shopping (:60)
|
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Community
Training
To enable
caregivers to gain additional information and skills, American
Red Cross, Greater Buffalo Chapter is providing a specially-designed
training program for caregivers. This 8-part workshop series
addresses a wide range of topics, including: |
Web
Content
To
enhance the value of the Life Journeys television
series, and make it easier for busy families to research and
explore caregiving issues and solutions at their own convenience,
project partners have created companion web sites that feature
program information, videostreaming clips from the television
series and spots, caregiving workshop topics, and a wide range
of web-based resources for family caregivers. So visit the
following web sites:
www.thinkbright.org
www.buffaloredcross.org
|
"There
are four kinds of people in this world:
Those
who have been caregivers,
Those
who currently are caregivers,
Those
who will be caregivers, and
Those
who will need caregivers."
~Rosalynn
Carter |
Resource
Kit and DVD Available
In
the second year of the project, a specially-created resource
kit will be developed for community usage. This kit for caregivers
will contain a CAREGIVING GUIDEBOOK,
a Life Journeys DVD, a voucher for a free hands-on
training class at the American Red Cross-Greater Buffalo Chapter,
and listing of community resources. Area nonprofits, community-based
organizations, hospitals and health centers, faith-based programs,
public libraries, worksites, as well as schools and colleges
will be encouraged to obtain a resource kit for grassroots
educational uses.
About
the Partners
The
mission of the American
Red Cross-Greater Buffalo Chapter is to
improve the quality of human life; to enhance self-reliance
and concern for others; and to help people avoid, prepare
for and cope with emergencies. For more than 90 years, the
American Red Cross-Greater Buffalo Chapter has been assisting
the local community through programs and services provided
by both staff and a volunteer workforce of upwards of 1,000
people.
For
the past 20 years, the Chapter has provided services to seniors
and has worked diligently to achieve the same level of community
trust and recognition in this line of services it has in others.
In recent years, the Chapter has begun to expand its program
offerings in Senior Services to include in-home assistance
to frail elderly, Medicare/Medicaid fraud prevention training
and training for family caregivers.
WNED's
mission is to inform, inspire, entertain and educate its publics.
In concert with ThinkBright, its new digital learning service,
Buffalo 's public broadcasting stations provide a forum for
exploring community issues and interests relevant to our bi-national
region. As a catalyst for community engagement and empowerment,
WNED and ThinkBright are proud to partner on this timely,
Life Journeys - Solutions for Caregivers television
and outreach initiative.
Project
Funding
Major
funding for this project has been provided by The John R.
Oishei Foundation. The John R. Oishei Foundation's mission
is to enhance the quality of life for Buffalo area residents
by supporting education, healthcare, scientific research and
the cultural, social, civic and other charitable needs of
the community. The Foundation was established in 1940 by John
R. Oishei, founder of Trico Products Corporation. |
